Almond Breeze

The challenge:
Sample Almond Breeze across the UK, enhancing brand awareness and consumer loyalty

Our Solution:
We brought the Californian Almond goodness to consumers across the UK with a 20 stop tour visiting the nation’s busiest train stations and shopping malls.
We offered consumers the chance to try Almond Breeze Almond Milk in coffee, with muesli and as a smoothie to demonstrate the product’s versatility and to overcome any taste preconceptions.
Our Californian set included a branded VW camper van, almond blossom trees, sampling counter units and full professional barista coffee station all complying to strict Shopping Mall and Station health and safety regulations.

Key stats:
– Total reach 1.3 million consumers