Experiential Marketing has been dubbed by many as one of the most successful way of establishing brands and creating excitement around new product launches. Increasingly, we have seen the term being thrown around alongside buzz words such as ‘brand activation’ and ‘live brand experience’. But ultimately the idea at the core of these terms, and…
Archive for: March, 2016
There really is no better way to influence consumers than putting your product in their hand, allowing them to feel, smell or taste it and leave them wanting more. Increasingly, brands are harnessing the power of sampling to generate interest in a product launch or reach new customers. But product sampling can be tricky to…
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