Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores.
Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately drive sale. This marketing strategy gives customers a chance to interact with products and digest key brand messages, making a stronger impact on their purchasing decisions than other forms of passive advertising.
To help your street team get started off on the right foot, we’ve have listed our top 5 tips!
- Identify your target audience and how to reach them
Before planning your street team campaign, it’s important to determine who your target audience is and the best way to connect with them through the promotion. This may be via free samples, discount vouchers or a competitions mechanic
- Schedule your campaign effectively
In order to create a successful street team promotion, it’s important for it to take place during your target audience’s high traffic hours. For example, if you are marketing your product to university-age students, it might be best to run your street team campaign during the afternoon hours. Alternatively, if you’re marketing your product to busy parents, then early morning hours on a weekend might be best. Determine the best traffic time for your target audience and then structure your street team around it!
- Hire experienced, professional Event Staff
When hiring event staff for your street team promotion, remember that they are the face of your brand and have a direct influence on how successful your promotion is, making this one of the more important factors of your campaign. Ensure your event staff are experienced, understand their roles, and are excited to promote your brand.
- Evaluate your campaign throughout
It’s always important to keep changing and improving throughout your campaign. Take the time to ask your team for their opinions and evaluate your campaign as you go along, ensuring to implement valuable suggestions.
- Determine a way to measure your goal and results
Prior to the start of the marketing campaign, be sure to decide how your team will measure a successful campaign. Is it the number of people that subscribe to your service, the footfall directed in to store each day, or the number of samples distributed? No matter what it is, make sure your team understands what your goals are and that they have a way to record it.
Highjam Marketing work with many brands to activate their street team marketing campaigns, from the original concept down to the logistics, scheduling and delivery.
If you are looking for support on any street team activities, then get in touch for a chat about how we can help. You can reach us at 020 7407 8913 or email hello@highjam.co.uk
