Mentos Sweets

The Challenge:

Mentos launched its new Cherry & Tropical Gum and wanted to drive trial among its key Gen Z audience.

Our Solution: 

Our teams distributed sample packs from a branded vehicle with branded tote bags. Sampling took place to drive trial, increase product awareness and support video content which was being created with the talent Chunkz. Key London Hitsquadding locations including Broadway Market, Spitalfields and Boxpark were included in the sampling schedule.

Key Stats:

Over 10k samples were distributed across key London locations. Feedback from the target audience was overwhelmingly positive