Claudi & Fin Office Sampling
Client:Claudi & Fin
Category:
- Office & Gyms
The Challenge
Introducing a healthy summer snack alternative to busy office workers
What We Did
Using the Highjam office database, we scheduled offices with a female consumer skew to engage and sample to the clients target audience. Bespoke sampling kit was designed to allow the team to access workers while at their desks, including producing a sales incentive coupon. An on brand sales team was recruited to engage the audience and direct consumers to purchase in key retailers.
Images
The Results
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50
Offices Visited
Including Time Out, Shortlist Media (Stylist Magazine), Grey, Time Inc, Ballymore, Bauer Radio, iProspect, Arcadia and Bloomsbury Publishing