What a Year of Events, Festivals & Activations for HIGHJAM 

2025 has taken Team HIGHJAM everywhere. From the streets of London, Manchester, Birmingham, Leeds, Sheffield and Newcastle, to the festival fields of Glastonbury and the vibrant buzz of the Big Feastival, we’ve been out across the UK delivering exceptional experiences for our clients. 

We kicked off the year with street team registrations and sampling moments across London’s busiest hotspots, from Soho to Shoreditch and beyond, including a multi-week BYOMA activation that lit up the capital before expanding out to Cardiff, Glasgow, Edinburgh and more. Our teams brought sampling energy to Easter weekend, late May bank holidays, and national guerrilla moments across city centres and shopping districts. 

HIGHJAM talent has been inside and outside M&S stores, staffing hot food sampling days across London, supporting retail activity in Selfridges, Harrods, Whole Foods and Bluewater, and hosting pop-up activations from Dublin to Paris. We’ve been out at Waitrose stores representing The Guardian and The Observer, supporting readers at food markets, marathons and weekend events, and running EV surveys across the UK and into France. 

This year has also seen us supporting high-energy sporting events, from the Hackney Half Marathon, the Great Manchester Run, and Parkrun activations for Compeed, through to padel events, Queens Club experiences, and even Halloween celebrations at Away Resorts. We’ve been behind-the-scenes at the NEC, at the Barcode Festival, and across the Winter Food Festivals too. 

Our nationwide tours kept us moving, delivering major sampling across bars, pubs, clubs, gyms and stadiums, with large-scale campaigns running through April, May, June, July, August, September, October, November and December, hitting everywhere from central London to the North East. Alongside that, our teams supported pop-ups in Tobacco Dock, in-store activity at Whole Foods, and the beautifully immersive Curlsmith takeover at 59 Greek Street in Soho. 

And that’s only a slice of where we’ve been – from the Trafford Centre to The Stratford Hotel, from university campuses to shopping malls, from Hackney to Harrogate – our teams have truly been everywhere. 

It’s been a year full of travel, teamwork and outstanding delivery across the UK and beyond. To our clients who trust us, and our teams who bring the energy – thank you. What a journey. 

We’d love you to join us on our magical mystery tour for 2026. What are you waiting for? Get in touch today and let us help your brand light up in 2026 – hello@highjam.co.uk