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HIGHJAM Delivers High-Impact Experiential Campaign for Kitchen Joy Across the UK

Bringing the joy of real Thai meals to UK shoppers

HIGHJAM recently partnered with Kitchen Joy to deliver a standout experiential activation spanning four major UK shopping centres — and the results were nothing short of exceptional.

Over consecutive weekends, the Staying In vs Going Out campaign came to life in Manchester, Liverpool, Bristol and Southampton, where HIGHJAM’s team created vibrant, high-energy brand spaces designed to spark curiosity, drive trial and encourage genuine shopper engagement.

A Multi-Layered Brand Experience

Each activation featured a mix of interactive, eye-catching and sensory elements, including:

  • Fully branded freezers stocked with Kitchen Joy’s authentic Thai ready meals

  • A cosy content-capture lounge designed for social-first moments

  • An energetic throwing game that drew steady queues and boosted dwell time

  • A friendly, knowledgeable promo team delivering key brand messages

  • Bold, colourful branding that stood out across each shopping centre

Across every three-day activation, HIGHJAM introduced Kitchen Joy to thousands of shoppers, creating meaningful moments through interactivity, conversation and – of course – delicious food.

Measurable Results That Matter

The campaign delivered strong performance across all locations:

  • 2,500–3,900 shoppers entered the activation zones

  • 790–1,050 meaningful, high-quality interactions recorded per site

  • 1,200–2,472 product samples distributed

  • 75%–100% of surveyed shoppers reported they would consider purchasing Kitchen Joy meals in the future

These results demonstrate the power of combining smart sampling with playful engagement mechanics and strong visual branding to drive awareness, trial and purchase intent.

Teamwork That Brings the Joy

A huge credit goes to HIGHJAM’s exceptional promo teams, whose warmth, energy and deep product knowledge ensured the experience resonated with shoppers and delivered for the brand.

The Kitchen Joy campaign is a prime example of how experiential marketing, when executed with creativity and precision, can deliver real impact. Both immediately and for long-term brand consideration.

Ready to Activate Your Brand?

If your brand is looking to create high-impact experiences that spark engagement and drive results, HIGHJAM would love to help. We’d love to hear from you – hello@highjam.co.uk