Rustlers Boost Your Burger Pop Up

Reposition Rustler’s as a burger that can be “boosted” for personalisation with fresh ingredients

Highjam ran a one-day “Boost Your Burger” activation at Kings Cross Station with a farmers’ market-style setup, including seating areas for visitors to relax and enjoy their burgers. Consumers enhanced Rustler’s Sausage Muffin and Quarter Pounder with fresh ingredients, while burgers were cooked on-site to showcase quality. A photo wall encouraged engagement and prize participation, creating a lively, social atmosphere. All burgers were distributed quicker than expected, demonstrating high engagement and excitement for “boosting” their burgers.