Tan Luxe Sampling Pop-Up

Increase brand engagement while creating a memorable experience for both existing customers and new audiences.

Highjam delivered a two-day Tan-Luxe Ice Cream Sampling Pop-Up in prime London locations near Space NK. We designed a branded Airstream experience offering consumers product samples alongside free ice cream, encouraging engagement and conversation with staff. Warm weather, interactive elements, and a QR code activation helped attract attention and drive participation, appealing to both loyal customers and new audiences.