XQS Glastonbury Sampling

Increase awareness with festival audiences to encourage delayed purchase

From concept and production to on-the-ground distribution, Highjam sourced and produced merchandise and assembled 5,000 XQS-branded goodie bags, each containing a can of XQS, an XQS bucket hat, XQS lip balm, a leaflet, and a canned drink. Over three days, our sampling team distributed the bags at key transport hubs across the UK, engaging festival-goers heading to Glastonbury, sparking conversations, and generating excitement around the brand.