Urban Fruit Guerrilla Sampling

Introducing a healthy snack alternative to busy London Commuters

Highjam created an impactful guerrilla marketing kit that worked on the busy streets of London around key commuter transport hubs of office areas. We planned for high impact, high reach to create a strong return on investment. Using a large team of 7 brand promoters we surprised and delighted busy London commuters as they went to their offices over two full weeks of activity.