Karma Cola Guerrilla Marketing Stunt

Create a standout guerrilla sampling campaign across London to create an impact and encourage UGC

HIGHJAM designed a guerilla tour with African drumming group, One Drum. Popping up in lunchtime hot spot spaces across London to create an impact and build engagement while product sampling.

Targeted captive areas at lunchtime to tap into consumer base at the right occasion. Our sampling team handed out cans of Karma Cola while One Drum performed - drumming, juggling and fire breathing – creating an engaging spectacle and quickly attracted large crowds.