Fage Sporting Events Sampling
Client:Fage
Category:
- Event Staff
- Sporting Events
The Challenge
Support a premium brand presence at a high-profile tennis event.
What We Did
Highjam provided a team of professional event staff, carefully selected and trained to represent FAGE in a premium sporting environment. The team engaged tennis fans throughout the event, managed hospitality areas and introduced consumers to FAGE through product sampling and friendly brand conversations. Highjam managed the staffing and on-site delivery, ensuring a consistent, polished brand presence while putting FAGE directly into the hands of tennis fans and capturing valuable consumer feedback.
Images
The Results
-
40000
Samples
of Fage distributed to tennis fans
-
2
Week
presence, rain or shine!
-
1
High-energy team
on the ground..