KeVita & Alvalle x Westfield x Vogue Weekend of Wellness Retail Activation

Drive brand awareness, product trial and sales for KeVita Kombucha and Alvalle Gazpacho within a premium retail event environment.

Experiential teams activated across Westfield London and Westfield Stratford as part of Vogue’s ‘Weekend of Wellness’ event.

A premium branded stand featuring a wellness bar, sampling stations and an immersive sensory ‘Ovni’ experience was used to attract and engage shoppers.

Brand ambassadors delivered sampling, facilitated masterclasses, and drove product education and sales through direct interaction.