Specsavers You’re Entitled London Sampling Campaign

Raise awareness of Specsavers’ You’re Entitled campaign and educate London’s corporate workforce that screen users may be entitled to free eye care.

Specsavers’ You’re Entitled campaign took to the streets of London across six live days, targeting busy commuter and retail locations with a team of five. Goodie bags containing a bamboo phone holder, notepad and campaign information were distributed across Oxford Street, King’s Cross, Clapham Junction, Aldgate East/Tower Hill, Waterloo and Liverpool Street. The targeted approach combined high-volume distribution with quality face-to-face interactions, helping bring the campaign message directly to relevant audiences.