MaxiMuscle Gym Sampling Activation

Create a targeted sampling experience for MaxiMuscle within a fitness environment, increasing product awareness and trial while capturing consumer data for future communications.

We designed a modular mobile kit that worked well to engage gym-goers as they entered their fitness centre before a work out.
A selection of MaxiMuscle products were available for consumers to try to help them find the right product for their needs and tastes.
The team also captured consumer data for future brand communications.