HOP Vietnamese Store Opening

Create a high-impact one-day activation at speed to build excitement around the opening of HOP Vietnamese’ new store and drive footfall through sampling and consumer engagement.

With a quick turnaround, Highjam brought HOP Vietnamese’ new store opening to life with a branded Vespa, sampling team and ‘Win Every Time’ prize mechanic. Over five hours, the team engaged passersby, distributed branded prizes and leaflets, while influencers added energy and social appeal. The Vespa became a standout visual, attracting attention and plenty of photo opportunities, with the activation generating excitement alongside the store’s grand opening.