Hunt & Brew Retail Sampling Teams

Build awareness and drive product trial for Hunt & Brew’s premium cold brew coffee following its UK launch, while encouraging purchase at Tesco stores.

Hunt & Brew’s premium cold brew was sampled outside high-footfall Tesco stores, creating a direct link between product trial and purchase. A friendly, knowledgeable team introduced shoppers to the brand, encouraged product trial and drove shoppers in-store to purchase. Highjam managed the campaign end-to-end, delivering high-volume sampling, quality consumer conversations and consistent target achievement while capturing feedback on brand awareness, trial and purchase intent.