A Year on the Road: HIGHJAM’s Nationwide Sampling Tour Rolls On 

HIGHJAM is celebrating an incredible year on the road with one helluva nationwide sampling tour. One of our most ambitious, wide-reaching and high-energy brand experience campaigns to date. And the best part? We’re not stopping anytime soon, with even more to come next year. 

Powered by our fully brandable HIGHJAM Pick-Up Truck, our teams have spent the past 12 months travelling across the UK, activating in high-footfall city centres, cultural hubs and buzzing nightlife destinations. Working four days a week, our specialist sampling staff have been placing products directly into consumers’ hands, sparking conversations and creating standout moments everywhere they go. 

A Year of Scale, Reach and Real Human Engagement 

Over the last year, our teams have delivered: 

• Thousands of sample sachets distributed nationwide 

• Hands-on product education and flavour exploration 

• High levels of QR engagement and data capture 

• Warm, positive human interactions that leave a lasting impression 

With the Pick-Up Truck acting as a bold mobile billboard, the campaign has ensured continuous visibility and strong presence in every region visited. Night and day. 

On the Road This Fortnight 

As we celebrate an incredible year so far, our teams are continuing the momentum by visiting approximately 1,600 bars and pubs across the UK over the next two weeks.  

The tour features cities which include 

Cambridge: stopping in vibrant areas such as Mill Road, the city centre around Market Square, and the lively pub scene near the River Cam. 

Manchester: visiting hotspots like Deansgate, the Northern Quarter, Oxford Road and Spinningfields, where footfall remains consistently strong day and night. 

London: diving into key hubs including Soho, Shoreditch, Covent Garden and the South Bank, connecting with diverse audiences in some of the capital’s busiest social spaces. 

Bath: sampling in and around the historic city centre, including areas near Milsom Street and the popular bars surrounding the Abbey Quarter. 

Edinburgh: appearing in iconic spots like the Royal Mile, George Street, Grassmarket and Bruntsfield, reaching both locals and visitors. 

Newcastle: meeting consumers across Bigg Market, Grey Street, Jesmond and the Quayside, known for their strong evening and weekend footfall. 

Then home! For a well-earned breather before the next wave begins. 

This packed schedule reflects the energy, passion and professionalism of the HIGHJAM team – a cracking crew that thrives on connection, creativity and delivering memorable face-to-face experiences. With lots of fun along the way. 

A Landmark Year – With More Ahead 

This year has shown exactly what’s possible when mobility, consistency and human engagement come together at scale. It’s been a standout year for the campaign, and we’re excited to keep building on this momentum as we move into 2026. 

More cities. More samples. More conversations. More unforgettable experiences. 

Watch this space – the journey is far from over. 🚀 

Want to take your brand on the road? 

If you’re looking to amplify reach, drive sampling at scale, or create powerful in-person experiences across the UK, our team would love to help.
Get in touch with us on hello@highjam.co.uk to plan your next nationwide activation.