It’s been a busy start to 2017 here at Highjam, with several new client wins including the leading Multi-vitamin and mineral brand Alive!
Alive! appointed us to implement a London-based sampling campaign to drive brand awareness and trial at a time when their consumers would be most receptive to sampling their product.
Alive! offer a wide range of multi-vitamins: products especially formulated for men and women of all ages including kids. We identified four key consumer groups to target over the duration of the campaign, each one focusing on a particular product range.
The campaign was run on a guerrilla-basis, making it a cost-effective sampling method guaranteeing our client maximum ROI. Guerrilla-style sampling allowed our staff to be flexible and make on-the-spot decisions to ensure that they reached the right consumer at all times.
Company Director, Laura Walton says “We are thrilled to have been appointed by Alive! and to work with them on this exciting consumer sampling project. This sampling program is a first for the brand and our expertise in guerrilla marketing and product sampling was key in creating a model for Alive! that ensured each sample was effectively distributed.
In addition to driving product trial we implemented an consumer survey program alongside the campaign; consumer data on brand awareness, brand recognition, purchasing behaviour and barriers to purchase, were collected during the campaign. These daily reports allowed our client to stay fully up to date, monitor the campaign progression and utilize these consumer insights immediately.”
For more information about how Highjam can help you get your product directly into the hands of your consumer get in touch with Laura to discuss potential opportunities – laura@highjam.co.uk / 020 7407 8913
