We know… It can feel like a huge missed opportunity to leave out active selling during your promotional marketing campaign. What if people want to buy, there and then, and you don’t have any stock to sell?! Often, we would agree! Combining brand promotion with face-to-face selling is a tried and tested win! However, there are many environments where servicing your consumers with memorable brand experiences purely for their benefit will lead to a more lasting impression and create potential for more significant financial engagement with your brand in the future. Spark their curiosity, leave them wanting more and ensure the pathways are open to the consumers coming back to find you!
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Getting design right is important for every business. It can directly improve sales and growth and so shouldn’t be overlooked. From a brands identity to its online presence through to live consumer experiences, every consumer touchpoint should be designed to maximise ROI. If you get it right, it can give you a competitive edge and…
Ever wondered what it would be like to be the face and personality of the UK’s biggest and best brands? Well here is your chance to understand more about the world of Events and Promotions and discover all you need to know to make your next career move! There are many reasons people start working…
2020 is out, 2021 is in. Its been a year of change and as we are already two months into 2021, we look ahead to provide our own predictions on the top social media trends for 2021. E-commerce on Social Topshop’s buyout by ASOS is another nod to online shopping and how we are moving…
Influencer marketing is showing no signs of slowing down. At the start of the Covid-19 pandemic, influencer marketing took a downturn as brands suspended campaigns. Since then the industry has adapted with many brands now increasing their spend as a result of the change in the way brands engage their audience. Influencer marketing is still…
Social media marketing is great for building your brand identity, community, generating traffic to your website, and letting your customers know what you stand for. Whether you are looking to increase sales, brand awareness or to simply stay connected to your followers, it all starts with your content. Your content strategy should reinforce your brand…
Creating a virtual event might seem daunting, but in reality, with a few tips and best practice rules they can be used and mastered by even the smallest brand to make an impact in this new normal. But what type of virtual event should you host? They come in all shapes and sizes, so brands…
Since lockdown we’ve been working closely with our clients to change the way we deliver sampling campaigns. As we’ve re-started our face-to-face marketing campaigns we‘ve had to make several changes to ensure our promotional staff, consumers and our partner venue’s staff are all kept safe. Some of the measures we’ve put in place are: PPE…
The Marketing Agencies Action Group (MAAG) have announced its evolution into the Alliance of Independent Agencies (The Alliance), as part of an extensive restructure. The Alliance exists to represent and celebrate the thriving independent agency community and place it and those that work in it at the heart of the rapidly evolving entrepreneurial creative economy.…
HIGHJAM has been appointed to activate a UK consumer engagement program for Swiss-Brazilian drink Suívie Jabuticaba. Made from the nutritious Jabuticaba berry (Brazil’s best kept secret!) along with Swiss apples, mountain water and ginger it’s the one and only product on the market made with this unique berry. Our plans to increase awareness and trial…
