Exciting news for us here at Highjam. Leading outdoor clothing and equipment brand Berghaus have appointed us to activate a consumer engagement campaign following a competitive pitch. The appointment comes at a pivotal time for us as we expand our offering to include social and branded content. Company Director, Kate Roche says “We’re delighted to be…
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Many of our clients are FMCG brands who retail in grocery stores. We regularly activate in-store sampling campaigns and promotions for them to drive trial, incremental sales and long term brand loyalty. Having completed over a thousand in-store activations over the years we want to share our key tips for activating a successful in-store project…
A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…
Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…
Goosebumps Alive Immersive Theatre Experience If you were a 90’s kid, you’ll no doubt remember the spooky ‘Goosebumps’ series by R.L.Stine. Well, now you’re an adult you’ll be pleased to hear the series is back to scare you lifeless once again…with added swearing, and significantly more booze! ‘Goosebumps Alive’ is an immersive theatre experience…
Experiential Marketing has been dubbed by many as one of the most successful way of establishing brands and creating excitement around new product launches. Increasingly, we have seen the term being thrown around alongside buzz words such as ‘brand activation’ and ‘live brand experience’. But ultimately the idea at the core of these terms, and…
There really is no better way to influence consumers than putting your product in their hand, allowing them to feel, smell or taste it and leave them wanting more. Increasingly, brands are harnessing the power of sampling to generate interest in a product launch or reach new customers. But product sampling can be tricky to…
2016 looks to be another great year for the UK music festival scene. But which one to go to with so much choice? Every year we plan festival tours for our clients, taking the time to recommend the right ones for their brand. With activations ranging from festival food trucks and festival sampling to fully…
With the spookiest day of the year just around the corner, marketers love nothing more than a great excuse to theme an event or an activation. With the growing popularity with Halloween in the UK these days and the market expected to hit £330million this year up from £12million in 2001, its no surprise…
