BYOMA Takes the UK by Storm: HIGHJAM Completes Nationwide Sampling Tour!  

Throughout June, Team HIGHJAM hit the road for an epic four-weekend guerrilla sampling tour bringing BYOMA’s skin-loving goodness directly to consumers across London, Cardiff, Leeds, Birmingham, Glasgow, Edinburgh, Newcastle and Sheffield. And the results? Phenomenal.
  

Strategically activating near Boots stores and high-footfall shopping areas, our teams created huge visibility and drove excited passers-by straight into nearby retailers to explore and purchase the full-size product. With thousands of samples on hand and our giant BYOMA mascot turning heads everywhere we went, we created real buzz in every city. 

Campaign Highlights 

• 50,000 samples distributed 

• 50,800+ total interactions 

• 89% of people previously aware of the brand 

• 95% said they would recommend BYOMA 

From new customers keen to try the brand to loyal users thrilled to receive a free favourite, the response was consistently positive – and often emotional. 

We heard comments like:
💬 “My skin’s been amazing since using the gel moisturiser.”
💬 “Is this suitable for my 10-year-old daughter?”
💬 “This is my absolute go-to cleanser!”
💬 “I saw it on Instagram and couldn’t wait to try it.”
  

Despite changing weather and varied footfall patterns, our teams adapted in real time – relocating when needed to maximise reach and making sure every sample found the right audience. With on-the-ground expertise and brand knowledge leading the way, this was a masterclass in agile experiential delivery. 

A Huge Thank You
To our Event Manager and every ambassador who brought enthusiasm, expertise and unstoppable energy to each stop. This one was special. 

And to everyone who stopped, chatted, sampled, posed with the mascot or shared their stories, we absolutely loved meeting you. 

 

Want to take your brand on a nationwide sampling tour?
Whether it’s street-level impact, nationwide reach or a high-energy guerrilla tour, HIGHJAM has the teams, strategy and on-the-ground experience to make it happen. 

Let’s chat and bring your next activation to life – hello@highjam.co.uk 

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