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Consumer Interaction

The Return Of Traditional Sampling

Since Boris’s announcement of the easing of lockdown, traditional sampling campaigns are set to reboot During the past year of isolation, we have all adapted, pivoted and even upskilled. Our clients have leaned on us to deliver ‘safe sampling’ options. Via which the consumer has received a sample without having any direct contact with another…

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2021 social media trends

2020 is out, 2021 is in. Its been a year of change and as we are already two months into 2021, we look ahead to provide our own predictions on the top social media trends for 2021. E-commerce on Social Topshop’s buyout by ASOS is another nod to online shopping and how we are moving…

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Social Influencer Marketing

Influencer Outreach is still going strong

Influencer marketing is showing no signs of slowing down. At the start of the Covid-19 pandemic, influencer marketing took a downturn as brands suspended campaigns. Since then the industry has adapted with many brands now increasing their spend as a result of the change in the way brands engage their audience. Influencer marketing is still…

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VirtualEvents

Hosting Virtual Events… our Top Tips and Best Practices

Creating a virtual event might seem daunting, but in reality, with a few tips and best practice rules they can be used and mastered by even the smallest brand to make an impact in this new normal. But what type of virtual event should you host? They come in all shapes and sizes, so brands…

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Non Contact Sampling Opportunities

As we enter the recovery phase of the Covid crisis, its only natural for marketing teams to re-appraise existing plans and consider their options with how to engage potential customers face to face with their products. Either through product sampling or demonstrations. Pre-Covid, options were simple. Product Sampling and Demonstrations could take place in various…

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Creating the right social presence

The early part of 2020 saw huge changes in the way we choose our products and consume our media. Social media usage is up 30%, online spend is up 25% and we’re searching online for inspiration for all sorts of lockdown activities (‘Brilliant banana bread’ was the most searched for recipe in the UK during…

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Tips for Successful Digital Content Marketing

It’s no secret that the Experiential and Events industry has been hit hard by the Covid-19 crisis. Whilst some brands quickly adapted and moved plans online with creative content and virtual events, others postponed activity and wait for when live experiences and consumer face to face engagement can begin again. There is no right or…

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Five top tips for all budding entrepreneurs

You may think that now is not the time to inspire entrepreneurs, but if not now, when? Our aim at Highjam is to always share and inspire our lovely readers with tips, trends and ideas within our industry. So we want to focus now on some of you that are thinking of going out on…

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How to reach business professionals to promote your brand or product

Office sampling, office demonstrations or office based Experiential campaigns are one of the most successful ways of getting your brand in front of a significant number of business professionals. This environment provides the time to really engage your audience with a tailored, uninterrupted experience that is relevant to them. Whether it is a desk drop-off,…

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5 tips for creating Shopper Experiences that deliver results

Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail…

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