It’s no secret that the Experiential and Events industry has been hit hard by the Covid-19 crisis. Whilst some brands quickly adapted and moved plans online with creative content and virtual events, others postponed activity and wait for when live experiences and consumer face to face engagement can begin again. There is no right or…
Category Archive for: Highjam Views
You may think that now is not the time to inspire entrepreneurs, but if not now, when? Our aim at Highjam is to always share and inspire our lovely readers with tips, trends and ideas within our industry. So we want to focus now on some of you that are thinking of going out on…
Office sampling, office demonstrations or office based Experiential campaigns are one of the most successful ways of getting your brand in front of a significant number of business professionals. This environment provides the time to really engage your audience with a tailored, uninterrupted experience that is relevant to them. Whether it is a desk drop-off,…
Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail…
Focus. It’s something that is a requirement (at least to some degree) in every single job out there. It is almost expected to be a natural ability, one that is often overlooked as a skill that requires honing. How often do we feel that despite our surroundings, or anything else going on in our heads,…
The 4 Ps of marketing is a widely acknowledge and respected practice and has been since its conception in 1960. It is understood as a foundation of business marketing, focusing on four marketing elements– product, price, place and promotion, in which success is determined. The idea is simple; if you get these 4 fundamentals right,…
The project management triangle (or iron triangle as some know it) has been around since the 1950’s, and even with technological advances it still exists today. In brief, this model demonstrates that quality of work is determined by a projects budget and timescale. And that you can trade between two constraints but not three. For…
Event activation is one of our many passions here at HIGHJAM. We’re experts at creating unique event experiences that attract consumers, generate engagement and maximise ROI. Whether it’s an exhibition display, immersive event, conference or corporate party, we can take on all or part of your project, from full event management to theming and stand…
Experiential marketing is all about creating a moment between a brand and potential consumers. It’s about making a consumer feel good about a brand and what that brand has to offer. This marketing strategy works on the emotive purchasing power of consumers, acknowledging that many individuals are consciously aware of the brands they are buying…
“Nearly nine million UK workers say they want to work flexibly but don’t have the options”¹. It’s Christmas 2018, and I’m back in the UK after a three year Far East stint in China. With my new baby in tow and my life packed tightly in lots of suitcases. Immediately I was face to face…
