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The MAAG evolve into The Alliance of Independent Agencies

The Marketing Agencies Action Group (MAAG) have announced its evolution into the Alliance of Independent Agencies (The Alliance), as part of an extensive restructure.  The Alliance exists to represent and celebrate the thriving independent agency community and place it and those that work in it at the heart of the rapidly evolving entrepreneurial creative economy.…

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Call us Cupid…

Single? Taken? Swiping on the regular? It’s Valentine’s day and here at Highjam we’ve got the run down on some of the best, weirdest and most romantic events, pop ups and campaigns happening this week. ‘Tis the season for speed dating! Starting with fast food restaurant chain Leon, who are offering an evening of wining…

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#Queenat90: Our round up of how brands celebrated

A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…

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Experiential and social – a match made in heaven

Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…

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The spookiest – and most lucrative night of the year!

  With the spookiest day of the year just around the corner, marketers love nothing more than a great excuse to theme an event or an activation. With the growing popularity with Halloween in the UK these days and the market expected to hit £330million this year up from £12million in 2001, its no surprise…

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