In a deal brokered by Highjam Marketing, Yogi Tea will be the exclusive tea brand for a series of upcoming supper clubs orchestrated by Hemsley and Hemsley. Sisters Jasmine and Melissa Hemsley have been at the forefront of the growing trend for nutrient-dense cooking over the last few years.
Alongside their international bestselling cookbook, they are putting their healthy lifestyle into practising by running a series of Supper Clubs over the next few months. Yogi Tea will feature alongside Radiance Juice, Steenbergs, Vita Coco Coconut Oil, Frame Studios and COYO as an exclusive gift to the attendees.
Yogi Tea is an organic herbal tea brand with a global presence. With large markets already established in Germany and USA, they are currently focusing on expanding their UK markets. Highjam Marketing has been working with them for the last 3 years to raise their profile across both consumer and trade sectors. Through a series of avenues including exhibitions and in store sampling, Yogi Tea’s presence in the heavily saturated tea market has increased year on year.
Utilising the power of the blogger, Highjam Marketing’s recent campaign for Yogi Tea has focused on raising their profile with health orientated consumers who are looking for the additional benefits that herbal tea can bring. The deal with Hemsley and Hemsley has been the peak of a long-running campaign that has seen over 140,000 brand impressions over the last 4 months.
Peter Otto, Head of UK Sales for Yogi Tea said ‘Our relationship with Highjam Marketing has gone from strength to strength. We have established a very collaborative partnership that has seen us go from a purely activation supplier relationship to an integrated marketing arm that has been instrumental in bringing Yogi Tea to the UK audience.
Laura Walton, Director of Highjam said, ‘Yogi Tea has been a long-standing client of ours and it is a pleasure to see this new phase of their development. The deal with Hemsely and Hemsley is an exciting reflection of the hard-work that our accounts team has put in and it is exciting to see our campaign securing excellent results for Yogi Tea.’
For more information please contact Samantha Tully, Client Manager, at samantha@highjam.co.uk or 020 7407 8913.
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