Karma Cola

The Challenge:

Create a guerrilla sampling campaign which drives brand engagement

Our Solution:

We delivered a summer sampling campaign in collaboration with African drumming group, One Drum. Targeting captive areas at lunchtime, One Drum performance included drumming, juggling and fire-breathing which created an engaging spectacle, attracted a large crowd and allowed our brand ambassadors to distribute large numbers of product samples.

Key Stats:

Over 2,000 cans distributed within 1.5 hour sampling period