Bavaria 0.0%

The challenge:
Orchestrate a brand awareness campaign and encourage consideration of Bavaria 0.0% for repeat purchase

Our solution:
We devised a three-tiered sampling campaign distributing 150ml cans of Bavaria 0.0% targeting high volume traffic locations close to point of purchase and festival events. In addition we ran surprise and delight sampling through goody bags at selected events. HIGHJAM managed design, production, logistics through to delivery of the campaign.

 Key stats:

– Over 100,000 samples distributed
– 80,000 consumer interactions