Berghaus wanted to encourage new and existing Berghaus fans to embrace their love of the outdoors, build brand loyalty and engagement, as well as increase social followers.
HIGHJAM designed an inclusive regional event program and online engagement campaign: The Get Out Game. An immersive treasure hunt event across four iconic National Parks in England, Wales and Scotland. To encourage both existing and new fans to take part an intensive pre-awareness campaign was implemented, including video creation, branded social content, print and radio advertising and national press.
– The Get Out Game reached more than 2 million consumers
– More than 27,000 consumers actively engaged with Berghaus across social media