Claudi & Fin Fro Yo @ Sainsburys

The Challenge:

Claudi & Fin Frozen Yoghurt wanted to support their listing in Sainsburys and support the launch of their new SKU  key

Our Solution:

Our trained sampling teams introduced their product to families looking for healthy treats. We engaged with consumers as they entered the store offered samples and communicated product benefits to consumers. An instore kit was designed to capture attention and maximise instore branding opportunities.

Key Stats:

– Average of 350 samples delivered per day and over 11% conversion to purchase. Average sales uplift of 500% vs same day previous week.