Estee Lauder

The Challenge:

Pop up experience for Estee Lauder to drive awareness and sales of their new foundation at launch

Our Solution: 

Events were selected that delivered on demographic fit and footfall, as well as being locations where our audience would be in the right mindset to try a new foundation

The pop up created an inviting space where our audience could trial the product and receive samples, spot prizes as well as a high value incentive that encouraged purchase

Key Stats:

Project delivered an above average conversion to sales rate of approx. 10%