Kevita Hitsquad Sampling

The Challenge:

PepsiCo launched their new Kombucha, Kevita. Our task was to raise awareness, overcome taste barriers, educate consumers on functional benefits and drive trial within their core target audience.

Our Solution:

Our sampling teams delivered full-size bottles to Gym goers, Yogis, Commuters and Shoppers at key consumption moments of the day. The perfect serve was delivered with chilled product sampling. Our teams were trained on the product benefits and key brand information. Consumers were surprised and delighted to receive their free sample. Our teams also visited events including London Coffee Festival, Balance Festival, Lunch! and many On-trade events. We also provided stand builds at B2B exhibitions and trade events.  A modular kit was designed to be used across all events to maximise their budget and ensure we reached as many new consumers as possible.  The kit was designed to capture attention and maximise branding opportunities as well as allow practical, durable sampling of chilled stock.

Key Stats:

• Over 100k chilled samples were distributed to B2C consumers and B2B customers in a variety of environments during launch period