Minor Figures UK Street Sampling

The Challenge:

Minor Figures wanted to introduce their product to new users, overcome taste barriers and drive new consumers to purchase in key retailers.

Our Solution:

Our branded sampling team handed out product at train stations, commuter hubs and busy high streets.

All routes and locations were planned to drive consumers to key retailers. A mobile sampling kit and trike was designed to ensure the product was kept chilled and we delivered the perfect serve every time.

All consumers received their chilled sample product alongside verbal brand messages delivered with boundless energy!

Key Stats:

• Over 75k chilled samples distributed in 25 sampling locations throughout the UK