Monica Vinader

The Challenge:

Build awareness of the new Monica Vinader store and promote their Valentines Love Letters campaign

Our Solution:

HIGHJAM created a branded pop-up hot chocolate cafe to reach both new and existing fans of the Monica Vinader brand. We designed and produced a mobile pop up that could be rolled out across the entire store network and placed within high footfall environments to maximise reach, brand visibility and drive store footfall. We gave away complimentary hot chocolate to visitors of the pop up and distributed promotional origami hearts to encourage sales. Within the hearts consumers received a 20% discount in store and the chance to win a Monica Vinader diamond bracelet worth £2,000.

Key Stats:

– Over 3,000 consumers interactions

– Redemption rate of 6% on origami hearts store discount