Pure Leaf Events & Exhibitions

The Challenge:

• Exhibit Pure Leaf Iced Tea at London Coffee Festival.
• Design and produce the Pure Leaf stand
• Organise logistics pre and post the exhibition,
• Recruit and train a core team of Brand Ambassadors,
• Sample product to consumers in the perfect serve
• Deliver key messages and create brand awareness for Pure Leaf
• Capture B2B customer data for CRM purposes

Our Solution:

We facilitated Pure Leaf’s debut activation at London Coffee Festival. We created an innovation tradeshow stand which included an ‘Experience Board’ to engage consumers with the ingredients and educate them about their provenance.

A full sensory experience was created, including the stand design and materials reflecting the natural elements of the product, and the use of essential oils.

Key Stats:

Our outgoing and confident Brand Ambassadors sampled 1.5k samples across the tradeshow activity.

Daily reports allowed detailed feedback to client of consumer experience and sampling success.