Rush Hair & Beauty

The Challenge:

With over 50 stores and new franchises opening throughout the UK, Rush Hair needed to create a buzz around new store openings and drive bookings from nearby residents and workers

Our Solution: 

Street Teams across the UK conducted local marketing activations to raise awareness of the new stores. Booking incentives were distributed in local high-footfall locations. Once engaged, consumers were given vouchers to incentivise customer bookings. Additional customer outreach was carried out by the staff to local businesses with bespoke offers.

Key Stats:

On average 500 consumers were engaged with in each new store location with a 5% voucher redemption and booking rate