The Guardian Core Team

The Challenge:

The Guardian needed to outsource all their event staff requirements to allow their HQ sales teams to focus on their day jobs

Our Solution: 

Highjam recruited and trained a team of core staff for a variety of activations including instore sampling, event staff, commuter sampling at train stations, editorial stunts, sampling roadshows, subscription sales and Fresher weeks at Universities.

Core staff also work in retailers to deliver instore promotions in Tesco, Sainsburys, Waitrose, Booths, CoOp and independent retailers.

Key Stats:

During 10 years+ of working together Highjam have delivered 15,000+ staffing days for the Guardian in the UK & across Europe