The Restaurant Group: Frankie & Benny’s

The Challenge:

To mark the launch of Frankie & Benny’s new meatballs dish, they took on the UKs most famous meatballs – IKEA’s Swedish recipe. Across one weekend in October Frankie & Benny’s offered consumers ‘free meatballs’ in 19 restaurants across the country

Our Solution: 

Highjam delivered the ‘on-the-ground activation’ with guerrilla promo teams who engaged consumers, distributed leaflets, and promoted the ‘free meatballs’ offer, driving consumers to nearby Frankie & Benny’s restaurants.

Key Stats:

6,000 samples of premium meatballs and veggie balls were distributed across the UK. The teams drove thousands more into restaurants to claim free full-sized meatball meals.