Yogi Tea

The Challenge:
HIGHJAM work alongside Yogi Tea, a global herbal tea brand, to drive brand awareness through social engagement, online content, influencer outreach and product sampling.

Our Solution:
To plan and activate an annual programme of consumer engagement and brand awareness projects, incorporating social media management, content creation, influencer outreach, events and partnerships to reach both existing and new consumers.

Key Stats:
Each yearly programme exposes Yogi Tea to over 400,000 consumers, all within the identified target demographic