The Challenge: PepsiCo launched their new Kombucha, Kevita. Our task was to raise awareness, overcome taste barriers, educate consumers on functional benefits and drive trial within their core target audience. Our Solution: Our sampling teams delivered full-size bottles to Gym goers, Yogis, Commuters and Shoppers at key consumption moments of the day. The perfect serve…
The Challenge: PepsiCo launched their new Kombucha, Kevita. Our task was to deliver product launch events to engage key industry contacts, potential customers and their core Influencer audience. Our Solution: We delivered a partnership with Fat Buddha Yoga who provided yoga sessions at various venues including Ministry of Sound, The Hoxton Hotel and Landing 42. …
The Challenge: PepsiCo wanted to engage and sample Naked Juice to student audiences in a fun and exciting way, as well as reward them with samples and prizes. Our Solution: We designed and built a fun and engaging Naked Juice Batak Game. Highjam selected, booked and scheduled Universities across the UK including Middlesex, De Montford,…
The Challenge: PepsiCo wanted to sample their core Walkers SKUs at Universities and engage student audiences in a fun and exciting way as well as reward them with samples and prizes. Our Solution: Highjam designed and built a fun, engaging Walkers Penalty Shoot Out game. Highjam selected, booked and scheduled Universities across the UK including…
The Challenge: Oppo Brothers Ice Cream not only tastes fantastic but has half the calories and sugar of traditional ice cream. Tasting is believing so product sampling to consumers is the perfect marketing tool. Our Solution: Waitrose was their key customer so we focussed a sampling programme in their top 80 stores. Highjam booked the…
The Challenge: Pizza Express were launching their iconic Salad Dressing for sale in supermarkets so consumers can enjoy at home. They wanted to remind consumers of the delicious taste and let consumers know where they could buy the product to enjoy at home. Our Solution: We targeted commuters, workplaces and lunchtime hotspots, distributing single serve…
The Challenge: Minor Figures wanted to introduce their product to new users, overcome taste barriers and drive new consumers to purchase in key retailers. Our Solution: Our branded sampling team handed out product at train stations, commuter hubs and busy high streets. All routes and locations were planned to drive consumers to key retailers. A…
The Challenge: Poundland briefed us to fulfil merchandising and POS checks across its whole UK & ROI estate. Our Solution: Highjam booked a team of brand ambassadors to conduct nationwide store visits, in total assessing the POS at 828 stores (763 UK and 65 ROI) in the specified 2-week period. All ambassadors completed online training.…
The Challenge: Product Sampling during launch phase Increase brand awareness of Urban Fruit snacks Drive purchase of product in key retailers Our Solution: Highjam executed a mass sampling activity during launch phase of the new product. We recommended a schedule of high footfall commuter locations throughout UK using our 20+ years experience of guerilla product…
The Challenge: Full end-to-end management of tradeshow events calendar and events staffing for White Rabbit Pizza. Staffing solutions for instore retail sampling programme Trained sampling staff with gluten free experience and cookery knowledge Ensure brand presence at the most effective B2B events and B2C events to raise brand awareness and drive key retailer relationships Our…
