The Challenge: New Customer Acquisition programme for the YuMove (previously Lindtbells) Pet Care subscription model Deliver app downloads to the YuMove club app Use incentive of free month trial to drive immediate on-site sales Collect consumer data for delayed sales via CRM programme Our Solution: Highjam produced and activated a ‘Pup-Up’ shop with an immersive…
The Challenge: Deliver consumer demonstration opportunities for Marshall speakers. Let consumers experience the product quality first hand. Provide extended moments of consumer-brand interaction Target our core audience of young, social urbanites Our Solution: Deliver a demonstration campaigns in high footfall parks and open spaces across London, putting speakers into as many relevant hands as possible.…
The Challenge: Exhibit Pure Leaf Iced Tea at London Coffee Festival. Design and produce the Pure Leaf stand Organise logistics pre and post the exhibition, Recruit and train a core team of Brand Ambassadors, Sample product to consumers in the perfect serve Deliver key messages and create brand awareness for Pure Leaf Capture B2B customer…
The Challenge: Develop and execute an annual instore sampling campaign at Karma Cola stockists, activating in the best retail locations possible. Access Karma Cola’s target audience, deliver key brand engagement moments, drive product trial and boost brand awareness. Our Solution: We researched, booked site space and created a schedule of sampling activity at sought-after London…
The Challenge: Alive Vitamins wanted to introduce their product to new users, communicate the product benefits and drive to purchase Our Solution: Teams of brand ambassadors hit the streets to deliver samples of the product to commuters at busy train and tube stations. All routes and locations were planned to drive consumers to key retailers.…
The Challenge: Claudi & Fin Frozen Yoghurt wanted to support their listing in Sainsburys and support the launch of their new SKU key Our Solution: Our trained sampling teams introduced their product to families looking for healthy treats. We engaged with consumers as they entered the store offered samples and communicated product benefits to consumers.…
The Challenge: Doritos wanted to engage student audiences in a fun and exciting way as well as reward them with samples and prizes. Our Solution: We designed and built a Doritos Cyclone Challenge kit that travelled around Universities across the UK including Sussex, Salford, Brunel, Northumbria, Bedford, Middlesex, Bournemouth (amongst other places). All universities were…
The Challenge: Dott was appointed by TFL to provide Electric Scooter Hire across London. Dott needed to communicate to new users how the Scooter hire scheme worked. Our Solution: We provided teams of trained ambassadors at key Scooter parking locations to act as mobile Dott patrollers, educating consumers on safe riding, raising awareness of the…
The Challenge: Pop up experience for Estee Lauder to drive awareness and sales of their new foundation at launch Our Solution: Events were selected that delivered on demographic fit and footfall, as well as being locations where our audience would be in the right mindset to try a new foundation The pop up created an…
The Challenge: Faire wanted to recruit small business owners to their B2B platform. Our Solution: Highjam delivered cross channel activity in the leadup to and during a series of B2B trade shows. We secured prime OOH advertising space outside the events. We then provided early morning premium coffees for attendees of the B2B events in…
