The Challenge: To mark the launch of Frankie & Benny’s new meatballs dish, they took on the UKs most famous meatballs – IKEA’s Swedish recipe. Across one weekend in October Frankie & Benny’s offered consumers ‘free meatballs’ in 19 restaurants across the country Our Solution: Highjam delivered the ‘on-the-ground activation’ with guerrilla promo teams who…
The Challenge: The Guardian business model is changing away from daily sales of the print format and towards a subscription revenue-generation model Our Solution: Highjam developed a programme of events where The Guardian could engage with their core target audience throughout the year. Negotiating site space bookings with event organisers to gain the maximum exposure…
The Challenge: Honest Burgers needed to create a buzz around new store openings and drive footfall into restaurants from nearby residents and workers Our Solution: Street Teams across London, Manchester, Cardiff, Liverpool and Bristol conducted local marketing activation to raise awareness of the new stores. Samples of Honest Burger’s delicious menu were distributed in local…
The Challenge: Mentos launched its new Cherry & Tropical Gum and wanted to drive trial among its key Gen Z audience. Our Solution: Our teams distributed sample packs from a branded vehicle with branded tote bags. Sampling took place to drive trial, increase product awareness and support video content which was being created with the…
The Challenge: Puerto de Indias is the first strawberry gin, which inspired a new category. Brand awareness was low and consumers were unsure of how to serve. Our Solution: Our teams hit the queue at Wimbledon. Using jet packs to deliver chilled sip samples, the team provided a garnish of strawberry, lime and lemon ensuring…
The Challenge: Lizi’s Granola needed a versatile, highly targeted, and effective sampling alternative to reach their consumers during the Covid 19 crisis. Our Solution: To engage and sample to the target audience we deployed teams of Brand Ambassadors to deliver personalised door drops to a selection of London Boroughs using household insight data to increase…
The challenge: Create a sampling stunt to coincide with Out of Home, TV and PR activities to highlight new brand messaging Our solution: We created a two-day, high-impact sampling stunt in London and Manchester, offering commuters the chance to sample the full range of Nakd bars. This included creative design of the ‘Nakd Mind Blown’…
The challenge: Drive brand awareness and seasonal sales across key account stores Our solution: HIGHJAM has been working with Buyagift.com since 2017, supporting seasonal sales drive initiatives in-store at Debenhams and John Lewis. HIGHJAM recruits and trains skilled brand ambassadors to engage with consumers and act as personal shopping assistants in their search for the…
The challenge: Sample Almond Breeze across the UK, enhancing brand awareness and consumer loyalty Our Solution: We brought the Californian Almond goodness to consumers across the UK with a 20 stop tour visiting the nation’s busiest train stations and shopping malls. We offered consumers the chance to try Almond Breeze Almond Milk in coffee, with…
The Challenge: Raise brand awareness of the newly launched Gazpacho product by Alvalle. Our Solution: HIGHJAM ran an in-store sampling programme focusing on the client’s key accounts during the launch period. A bespoke sampling station was built to fit with retailer guidelines and the brand look and feel, creating a highly visible presence. The unit was…
