The Challenge: Urban Fruit wanted to undertake mass sampling activity for their Coconut Chips product Our Solution: Teams of brand ambassadors hit the streets to deliver samples of the product to hungry Londoners at commuter hotspots, lunchtime hangouts, parks, offices and foodie markets. All routes and locations were planned to drive consumers to key retailers. A…
The Challenge: Increase awareness and drive sales of the Claudi & Fin range. Our Solution: HIGHJAM designed and implemented an in-store sampling program within selected Waitrose stores to trial the product directly to the primary target audience of parents & guardians of children under 8 years old. HIGHJAM scheduled the top stores and visited each…
