Retail Sampling & Demonstrations

Yes. In-store demonstrations can be designed specifically to move shoppers towards purchase by increasing product understanding, encouraging trial, answering questions and overcoming barriers to purchase. Where suitable retailer or promotional data is available, sales and redemption can also be measured.

Yes. Highjam recruits, profiles, trains and manages Brand Ambassadors, sales demonstrators, beauty advisors, chefs, product specialists, presenters and Event Managers for UK retail activation campaigns.

Yes. Sampling and demonstrations often work particularly well together. Consumers can learn about the product, experience it and then purchase immediately from the retailer.

Yes. Demonstrations can help introduce a new product at retail, explain what makes it different, drive initial trial and collect real-time shopper feedback.

Depending on the campaign, measurement can include consumer engagements, demonstrations completed, samples distributed, sales, conversion, promotional redemptions, shopper feedback, retailer feedback, stock movement and consumer sentiment.

Not necessarily. Mintel found that one in four UK shoppers waited until December to begin their Christmas shopping in 2025, meaning a significant proportion of gift-buying decisions are still being made late in the season. Mintel Store

Yes. Mintel reports that 72% of shoppers purchased Christmas gifts during Black Friday promotions in 2025. This makes Black Friday an important opportunity for brands to combine promotional activity with product demonstrations, sampling and other live retail activation.

Christmas shoppers are actively looking for products and gift ideas but often need help deciding what to buy. A live product demonstration allows consumers to see, try and understand a product while it is immediately available to purchase.

Live demonstrations can work particularly well for food and drink, beauty and personal care, consumer electronics, household products, toys, kitchen products and Christmas gifting — particularly where trying or understanding the product helps consumers make a decision.

Yes. Highjam can manage nationwide and multi-location in-store demonstration campaigns, including store scheduling, staffing, training, production, stock logistics, field management and reporting.

The earlier the better for significant Q4 programmes. Popular retailers, stores, dates and experienced field staff can become competitive during peak Christmas trading, while retailer approvals, training, production and product logistics also require planning time.

Yes. Black Friday, Christmas trading and January sales can all be valuable periods for retail activation, particularly when activity is linked to product offers, promotions or retailer-specific purchase mechanics.