Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…
Posts Tagged:consumer
Roughly 3.5 million people attended music festivals in the UK. With such large numbers attending each festival, brands can reach high volumes of potential customers in one place Festival goers are away from home and their everyday routine. They are up for trying new things and tasting new products in a social and fun environment…
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