A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…
Posts Tagged:Experiential
Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…
Goosebumps Alive Immersive Theatre Experience If you were a 90’s kid, you’ll no doubt remember the spooky ‘Goosebumps’ series by R.L.Stine. Well, now you’re an adult you’ll be pleased to hear the series is back to scare you lifeless once again…with added swearing, and significantly more booze! ‘Goosebumps Alive’ is an immersive theatre experience…
There really is no better way to influence consumers than putting your product in their hand, allowing them to feel, smell or taste it and leave them wanting more. Increasingly, brands are harnessing the power of sampling to generate interest in a product launch or reach new customers. But product sampling can be tricky to…
With the spookiest day of the year just around the corner, marketers love nothing more than a great excuse to theme an event or an activation. With the growing popularity with Halloween in the UK these days and the market expected to hit £330million this year up from £12million in 2001, its no surprise…
Roughly 3.5 million people attended music festivals in the UK. With such large numbers attending each festival, brands can reach high volumes of potential customers in one place Festival goers are away from home and their everyday routine. They are up for trying new things and tasting new products in a social and fun environment…
