In order to maximise your brands exposure at an event or an exhibition, it is crucial you have the correct representation. Your success at the show depends on the people at your stand interacting with the public. For this reason, you might consider using specialist trained promotional staff who have proven knowledge generating footfall, communicating key messages, and generating business. We take a look at how promotional staff help your ROI.
Increase footfall at your stand
An expensive stand or attractive display does not guarantee a large crowd will stop to engage with your brand. Promotional staff have proven experience generating footfall by interacting with passers-by, striking conversations as well as demonstrating products. A friendly and proactive team ensures that potential clients do not overlook your brand. The cost of exhibiting at any show is often based on the footfall figures, so make the most of your investment by interacting with as many people as possible.
Effective sales
Event staff are experienced sales people who are used to working in exhibition and event environments. They are trained in sales techniques to close deals and can deliver brand messages confidently. Their enthusiasm, energy and sales techniques result in high sales figures. Many consider company personnel to be the best at promoting the brand, however, often they are not trained sales people and do not have the same skill set as event staff. The company must decide whether to outsource to experts or spend time training their own employees.
Efficient lead generation
Both consumer and trade shows are a great way to connect but many can be extremely busy and so hunting out the best contacts to speak to can be an exhausting and difficult task. Brand Ambassadors are trained to understand the objectives of why your brand is exhibiting and the primary targets you want to reach. When speaking to the event attendees they act as an intermediary by qualifying leads and passing their details on to the onsite brand representative or to the offsite manager. This time saving process ensures company personnel spend time engaging with valuable leads only
Highjam Marketing work with many brands to activate their annual event and exhibition programs. In addition to providing the right Brand Ambassadors, we can also take on all aspects of running your exhibition or event – including stand production, annual storage of all kit and stock, full event logistics and stand builds.
Our clients range from small start-ups exhibiting at trade shows like Lunch! to established brands who want to reach potential consumers at large shows such as the Ideal Home Show.
If you are looking for support at exhibitions or events, then get in touch for a chat about how we can help. You can reach us at 0207 407 8913 or email hello@highjam.co.uk
