Denzels Summer of Sport

Raise awareness of Denzel’s Training Bites directly with pet owners

HIGHJAM delivered a four-week “Summer of Sport” sampling campaign, visiting Tesco, Pets at Home stores, and local parks across the South of England.
A Denzel mascot attracted attention, while a doggie photo experience encouraged pet parents to get involved. Pet Parents received free samples and money-off coupons, creating memorable interactions, raising brand awareness and encouraging sales.