Bavaria 0% Festival Roadshow

Reach an engaged festival audience to encourage trial of Bavaria 0.0%

Highjam planned a full service Experiential Sampling Tour across multiple festivals including Cornbury and Car Fest. A bespoke experiential stand was designed and built by Highjam, which included an adult playground featuring its own adult sized Bavaria see-saw.

Our promoters were trained to deliver the family focused Bavaria message while sampling to potential consumers in the Bavaria playground.